What to put into your Music Video Research & Planning (more to come)

MUSIC VIDEO - RESEARCH AND PLANNING POWERPOINT – WHAT TO INCLUDE!

This is a list of what to include in your R&P PowerPoint. More may be added!

RESEARCH

·         Brief – describe the brief.

·         Music Video Conventions – what are they? Are there sub-genres?

·         Purpose – promoting brand, product

·         Access – how are music videos accessed?

·         Target audience – who watches?

·         Analysis of similar products – explore a music video you have seen and how they conform to or subvert the typical conventions.

·         Todorov’s narrative Theory – explain it (diagram?), show it in a music video you have seen.

·         Propp’s Character Theory – explain it, show it in a music you have seen.

·         Camera shots – how they convey meaning and maybe find examples from music videos you have seen (this may be covered in your analysis).

·         Album covers for your artist or similar – typical conventions, related to audience needs.

·         Magazine advert for your artist or similar – typical conventions, related to audience needs.

·         What you have learned.

PLANNING

·         Initial ideas and inspirations – what did you discuss and why?

·         Influences – positive and negative

·         Target audience – needs, music style, age, gender.

·         Characters (Propp) (if needed)

·         Narrative (Todorov)

·         Locations

·         Sound – music, dialogue

·         Final decisions and ideas

·         Actors

·         Representation

·         Storyline, narrative

·         Storyboards

·         Lyrics

·         Roles and responsibilities

·         Call sheets